Cheap Takeaway Websites design, create, and supply online food ordering systems for the takeaway industry. We recognise the power of the internet to benefit businesses; after all, it’s where we choose to do our own business. We are also active on social media, because this is a great way to interact with our customers. We follow them on Twitter and Facebook because we’re interested in what they do, but also because it’s a way of staying connected with our customers. Customers make our business work, so of course we want to stay in touch. It just so happens that we are living in a great time to be able to do that, and do it well.
Talking, texting, posting, blogging, tweeting, hashtags, likes, shares, direct messages. A whole new language has been created over the last couple of decades, and a whole new culture of communication. How can a humble business such as yours get involved? Can social networking really work for your takeaway?
The simple answer is yes it can, but it will take work and ongoing attention. Companies around the world from Amazon to Zoopla use the power of social media to their advantage and attract new customers at an amazing rate.
While a large number of companies are using social media (over 90% according to a recent figures) not all of them are sure of what they are doing, how to do it successfully, and why they are doing it at all. This article will hopefully provide a little more insight into how utilising social media can increase your takeaway’s online presence and help you start to build real relationships with your regular customers.
Unless you have a positive prior relationship with a company, if they start shouting to you about how great they are you’re really not that likely to believe them without some kind of evidence. However if a friend tells you how great that company is you’re probably going to take their word for it. This is the power of social advertising!
If one of your regular customers tweets that they think you serve the best food in the city, or posts it on Facebook or shares it on Instagram or indeed through any of the various methods of sharing on the internet today then the chances are you will pick up a few more interested people at least willing to try you out.
This approach means most of the hard work has already been done for you. Putting menus through doors, handing out flyers, and advertising everywhere you can is great for your business but one friend recommendation is guaranteed to generate more interest. After that the viral effect takes over: new customers tell their friends, who tell their friends, who tell theirs, and so on…
Never before has the ability to share something you think is great with your friends been so easy and widespread. One click of a button and your customer has informed all of the friends on their list, all of their followers, all of their groups; that’s possibly thousands of people with just one click. We’ve seen how quickly a single tweet can go around the world. Imagine if that tweet was about your business.
The potential is staggering.
Damage limitation (or the dark side of social advertising)
Say, for example, that the client you just served doesn’t especially enjoy their meal? Or their delivery was unexpectedly late. Or they weren’t too impressed by the attitude of the person who took their order.
With Twitter and Facebook at their fingertips it’s now all too easy for them to share their bad experience with just as many people as they would share a good experience! How quickly could one tweet of “Delivery driver late, food cold, don’t go here #yourtakeawaynamehere” devastate any good marketing you have done? Especially if that tweet is by someone with thousands of followers. Unfortunately bad news has a tendency to travel faster than good news.
This is where the true interactive nature of social media comes into play. You can spike the guns of bad publicity simply by engaging with your customers. If they have had a bad experience and they have told their followers then you need to use your customer service skills to diffuse the situation and deal with it. Those thousands of followers can see that you are aware of their issue and that you are willing to accept any responsibility, conciliate, learn, and make amends. Customer service is psychology and improvisation combined with listening and humility. Create a good tweet with those ingredients and you’re doing your job right. You may even benefit from it.
Instead of people ranting about your food, or staff, or delivery they can address their concerns to the company representatives. This ensures that all complaints appear to be being handled and generally people walk away from these dialogues content that they have had their concerns listened to at the very least, and hopefully addressed and redressed. That makes for not just one satisfied customer but also demonstrates to everyone else who appears on the page or reads the comments that your company is dedicated to its customers.
This is not to say that you should be scrolling through your Twitter and Facebook feeds for bad comments, or adding everyone as a friend or follower just in case they happen to make a negative comment. But if you have a presence on social media then it shows you’re ready to listen, ready to engage.
These are just two reasons why social media can be a great thing for your takeaway’s reputation and profits. There will be many more on the subject as time goes on so keep coming back for further discussion. Also you could follow us on Twitter, like us on Facebook, add us to a circle on Google+, or follow us on LinkedIn.
Also remember that you can share all news articles, information on our products or the menu printing products on offer at our sister site Cheap Takeaway Menus, with your friends or fellow takeaway owners using the links on the page in question.